Our story started in Camille’s little homemade workshop at her parents’ house. After studying in design, she started creating custom swimsuits for her friends and family, without realizing that swimsuits were really popular among her entourage. Shortly after, during a fashion show, she met Joao. Both decided to combine their expertise and create their first label “Mimi Hammer Swimwear”. By the end of summer 2015, they created their second label “August”. With this label, they wanted to create well-designed products for an everyday lifestyle. That’s why Mimi & August is the union between our two brands that shares the same values.
Since the beginning they have valued the attention to small details and fair production, which is why they work with small factories that enable economic development and sustainable job creation. All our garments are proudly designed in Montreal, Canada and produced ethically here and abroad.
Since the beginning, they have never used professional models. It was not a strategic choice, on the contrary, they did not have enough money to invest in the photo shoot. They always chose people who were part of their family or friends. Without realizing it, this choice was one of the most important they did.
By now this choice has become a central part of us, that’s why all products will continue to be worn by real people. People with cellulite, freckles or messy hair, and sometimes with all that! Do you wanna play model for us? — Click here