Stories: Joannie Houle

Joannie Houle stories by mimi & august

Her agenda consists of good coffee and music. That's all Joannie Houle needs to start her day off right and start creating. Her greatest achievement? Being able to do art on a daily basis.

Joannie Houle stories by mimi & august


Joannie spent most of her childhood on her grandparents' farm in Mauricie. The countryside, the flowers, the colorful plants and the fascinating creatures of nature are her greatest source of inspiration. She dreams of living on the countryside in the near future, to be able to reconnect with nature.

Joannie’s artistic crystallization began after her studies in Marketing. In fact, she has never taken any professional art courses. Self-taught, she learned to paint and illustrate on her own and decided to combine her two passions: art and business, which led to Joannie opening her online store in 2015.

"Even during my studies in university, I loved painting during my free time, it allowed me to explore my emotions and reduce stress. Art has helped me focus, find balance and well-being."

Joannie Houle instagram account stories by mimi & august

Her favorite artists consist of painter Amy Judd, Oana Befort and her colourful illustrations and the paper art by Ann Wood. When Joannie does not create illustrations, she can be found in her kitchen cooking some good dishes or playing around with her camera.

Joannie Houle instagram account stories by mimi & august

Being your own boss is quite challenging. So, what does Joannie do to be productive? Set realistic daily goals in order to be well organized and on top of her things. She is always more creative in the morning, so she takes the afternoon to do research, respond to emails or do management tasks.

Joannie Houle instagram account stories by mimi & august


Collaborating with other artists is extremely important to Joannie, since it’s a source of inspiration for her work. This is one of the facets of her job that she loves the most! She regularly creates exclusive motives in relation with other companies.

Joannie has several secret projects coming up. Follow her on Instagram to learn more (@joanniehoule_art).


Quick questions:

Dog or cat? CAT!

3 words that describe you? Creative, passionate, sensitive.

One thing that is on your "bucket list"? Visit Switzerland with my boyfriend.


What are your best spots in Montreal:


Capital Tacos and Pho Bang New York in Chinatown, Venice MTL, Le Boucan, Dominion Square Tavernand Pearl & Paddock for special occasions!


I loved my experience at Loïcwhich is a wine bar and if you want excellent cocktails, you have to go to Le Mal Necessaire.


Café Pista, Gypsy Café and Mamie Clafoutis because I love to accompany a coffee with a good pastry!


There are so many! But I especially love the charm of the Buk & Nola boutique in the Mile End and the wonderful selection of products from the 101 Artisans store located in Westmount.


I have not visited the galleries of Montreal for a long time. However, I love visiting the exhibitions at the Museum of Fine Arts from time to time!



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